Yahoo Answers does a nice job in categorizing all the different thematics from which people can organize their questions and search for their answers. That’s the beginning point in the process of stratifying your audience and reaching the niche your product or service is destined to. Beyond the obvious (if you’re trying to target a pharmaceutical market, you’ll obviously need to target the Medicine Category) you can dig deeper on that evaluation by paying attention to the type of audience you’ll find browsing and participating in any given thematic. Again, there are some obvious discoveries – in Games & Recreation, for instance, the large majority is teenagers and young adult males – but some other markets can surprise you. You may even find an audience you weren´t aware of.

Knowing to whom you are selling is a fundamental aspect. That’s the only way to find the right keywords that your product/service should target and, consequently, turning your Yahoo Answers Marketing much more efficient. Different ages and genders respond differently to the same stimulations, so your message (and keywords) should be adapted to your targeted audience. Yahoo Answers can be a very effective way to discover who your potential customers are, and every answer posted with the intention to marketise your website should reflect exactly that.